Publishing is all about developing and marketing information and entertainment... but it no longer means delivering books to bookstores. We are Internet publishers, working as partners with authors to monetize content on the web. We're the new generation of publishing... Internet publishing.
“This is the new way to profit from publishing.”
Michael Mears, Change Your Mind About Drinking
It's and the book is dead. Or is it?
It still means something to publish a book. There is no more authoritative source of information than a book, and no better property for entertainment licensing, than a book. But nowadays a book is no longer "dead trees delivered to a shop on Main Street."
What makes a book different from any other source of information on the Internet is the process of publishing. Publishing endows authority. Publishing starts with an author and adds a team. The publishing team adds value at every stage of the process: acquisition, editorial production, design, and marketing. Until recently, the result was delivered as a book. Now the result is the creation of an online community.
Until recently, book publishers looked for a "platform" to prime bookstore sales. Now, with bookstore sales disappearing, the platform is the market, and an online community is often the best way to monetize a project, through access controlled by subscription or download fees.
Internet publishing requires a new generation. If you are not an expert at social media, keyword research, search engine optimization, link building, affiliate marketing, or pay per click, we'll build your community and monetize your content.
We've applied our experience with web startups to identify the fastest route to making money on the Internet. Not all Internet marketing strategies yield revenue quickly (and some yield no revenue at all!) but we aim to generate partnership income from day one.
Subscription fees yield the best return on investment. But revenue can come from many sources, including ebooks and nonbook sales. Maximizing the mix requires Internet publishing savvy.
We are not consultants or a service. We partner with authors and traditional publishers on a shared-revenue basis, assuring that any project we undertake will be sufficiently profitable to justify our involvement.
Your web site should be generating revenue (and we don't mean for Amazon!). We'll develop its potential.
Our proprietary keyword research techniques are the key to successful Internet marketing.
Test your market and prime your sales with cost-effective pay-per-click advertising.
We cultivate your online community. It is your source of ongoing revenue.
If you're not analyzing marketing effectiveness, you have no business on the Internet. We do it constantly.